Automotive Industries Association resumes car care campaign
By Adnews Staff
Xposure PR of Oakville, ON has been retained by the Automotive Industries Association of Canada to conduct a media tour called "Be Car Care Aware." This will be the second time Xposure has worked on this promotion for the association. "This campaign is designed to help the public understand that proper maintenance is critical to vehicle safety, is important for the environment, and is key to protecting their vehicle investment," said Marc Brazeau, vice-president of the association. "With Xposure PR's expertise, we plan to raise awareness, debunk common myths and bring the message closer to the consumer." The tour will visit fifteen Canadian cities this spring. Race car driver Kelly Williams will again be the organization's spokesperson. The Automotive Industries Association of Canada is a national trade group that represents the automotive aftermarket industry.