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Viacom Outdoor Canada hires two

Toronto-based Viacom Outdoor Canada has hired two new research managers. Michele Erskine, who will work in the company's Toronto office, has contributed to the PMB research committee, BBM radio technical committee and the Qualitative Research Division of the Professional Market Research Society. Nicole Gervais, who will work in Montreal, has held positions at Cossette, Palm, Allard-Johnson Communications and most recently OMD. The accounts she has worked on include Air Canada, Volkswagen, Allegra and Loto-Quebec.

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