Pizza Nova retains The Communications Group
By Adnews Staff
Toronto-based Pizza Nova has appointed The Communications Group, also based in Toronto, its public relations agency of record. This is the first time the pizza chain has retained a PR AOR. The agency received the account without a review on the strength of its foodservice and hospitality industry experience, according to the firm, particularly its work for Ruth's Chris Steak House. The agency is currently working on publicity for Pizza Nova's annual "That's Amore Pizza" fundraising event in support of children's charity Variety. The company has 100 locations in Southern Ontario. Advertising for Pizza Nova is handled by Montana Steele Advertising of Toronto.
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