Boomerang Tracking retains Veritas Communications
By Adnews Staff
Boomerang Tracking of Montreal has hired Toronto-based Veritas Communications to handle media relations. Boomerang operates a stolen vehicle recovery service. The agency will focus its work on Ontario, a market into which Boomerang is now expanding. According to the company, approximately 1,000 vehicles are stolen per month in the Greater Toronto Area. "We're looking for innovative ways to tell our story and to make consumers aware that sophisticated thieves will always be able to steal their vehicle," said Boomerang general manager Craig Armstrong. "We think public relations can play a key role in our integrated marketing plan."
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