24/7 Canada debuts search engine advertising service
By Adnews Staff
Toronto-based Internet marketing firm 24/7 Canada has brought a new service to this country called 24/7 Search. The service allows marketers to manage campaigns conducted through various Internet search engine advertising services such as Google AdWords. The technology was purchased in 2004 when the firm's US parent company, 24/7 Real Media, acquired a company called Decide Interactive. 24/7 Search is now offered in London, New York, Madrid, Munich, Rome, Seoul, Sydney, Sunnyvale and Toronto. "What makes the Decide technology unique is its ability to optimize campaigns in real time by automatically adjusting keyword bids to achieve business goals across multiple search engines," said Jeff Lancaster, director of 24/7 Search in Canada.