Lowe RMP becomes Draft Toronto
By Adnews Staff
Relationship marketing firm Lowe RMP of Toronto has been re-branded as Draft Toronto. Peter Coish, president of Lowe RMP since its inception in 1995, will remain in that position at Draft Toronto. Ed Roncarelli will continue as chairman and Martin Strazovec will remain chief creative officer. "We've decided to make a strategic move and re-brand ourselves as Draft, allowing us to carry on the culture and creative quality of Lowe RMP while tapping into the 27 years of experience that the Draft network offers," said Coish. "This re-branding will strengthen our service offering and will fortify our relationship with our current clients." The agency's client list includes FedEx, Johnson & Johnson, President's Choice Financial, Canadian Management Centre and Virgin Mobile. Two Canadian clients that had been using Draft in Canada, the Ontario Lottery and Gaming Corporation and Hewlett-Packard, will be added to this list. According to the company, Lowe Roche will remain the Lowe representative agency in Canada. Draft Toronto will continue to work with Lowe Roche and with Draft's other Canadian agencies Segal Communications, Fuel Advertising and Draft Montreal.