Teletoon, McCain begin joint Zwak promotion
By Adnews Staff
Toronto-based specialty station Teletoon has begun a promotion for McCain in support of its Zwak Punch product line. During the initiative, which will run from April 4 to May 8, each of the three product spokescharacters will be associated with three Teletoon programs. Viewers can visit the channel's website to vote for their favourite "ZwakPack Cartoon Pack" and enter a draw for a prize package. The grand prize includes a Panasonic portable DVD player, a Giant Rincon mountain bike, a Louis Garneau bike helmet, an Apple iPod Mini and a Compaq Presario notebook computer. Three second prize winners will also receive iPod Minis. A commercial will air on the channel from April 4 to April 24 to introduce the ZwakPack characters, Celeste, Kai and Zoomi, and the shows that match their personalities. From May 2 to May 6 the cartoon pack voted most popular will air. The ZwakPack web area also contains in a personality quiz intended to be forwarded to friends.