Wyeth Consumer Healthcare breaks new ad for Centrum Performance
By Adnews Staff
Wyeth Consumer Healthcare has released a new television commercial for Centrum Performance. This is a multivitamin with ginseng and extra B-vitamins. The ad, called "Juggling," was created by Anderson DDB Health & Lifestyle. It is aimed at busy and active adults who might not always eat properly. It is set in an office where the staff are juggling work-related objects. A woman walks into a man's office juggling several objects. She throws one item to him, which he adds to the collection of things his is already juggling. The ad ends with man at home, juggling objects from his personal life. A voice-over says, "Got a lot on the go? Can't always eat right? Trust the science of Centrum Performance. Complete from A to zinc. It's a multivitamin for multitaskers." The ad is currently running in English and French on national television networks and specialty channels.