Avokia retains Ketchum
By Adnews Staff
Toronto-based software firm Avokia has appointed Ketchum Public Relations Canada, also based in Toronto, as its public relations agency of record. Ketchum received the account without a formal review due to a prior relationship between the staff of the two companies. According to Ketchum managing director Geoffrey Rowan, Avokia chose the agency because it demonstrated an understanding of the significance of the company's technology. Ketchum will seek to increase awareness of the company's software among CEOs, CIOs, CTOs and software developers through a media relations program. Avokia's database-related products are intended to reduce downtime and improve performance.
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