RadioShack Canada appoints Doner agency of record
By Adnews Staff
Doner of Toronto has been appointed advertising agency of record for RadioShack Canada. The electronics retail chain is owned by InterTan, which is a subsidiary of Circuit City of Richmond, VA. Doner of Detroit became agency of record for Circuit City in 2004. According to the company, the RadioShack assignment is part of an ongoing effort to coordinate U.S. and Canadian marketing activities. Doner will handle creative and brand development work as well as media planning. According to the agency, its first priorities will be to build a strong position for RadioShack in the consumer electronics market and to attract customers to its retail stores. There are 1002 RadioShack stores in Canada.
« Back Next »
Comments
blog comments powered by Disqus