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Daniels begins gargoyle campaign for new condo

Toronto-based real estate developer The Daniels Corporation has begun a marketing campaign for a Mississauga condominium project called One Park Tower. The effort, created by McBrain Sharp of St. Catharines, ON, includes newspaper, magazine and point-of-sale advertising. The creative uses images of gargoyles. The new building, when complete, will be topped with eight gargoyles sculpted by Uga Drava. According to the company, this will be the first residential building constructed in the Greater Toronto Area "in decades" that will make use of gargoyles. Public relations for Daniels are handled by The Communications Group of Toronto.

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