WestJet retains Taxi
By Adnews Staff
Calgary-based WestJet Airlines has appointed Taxi of Toronto its advertising agency. The incumbent firm, Creative Intelligence Agency of Calgary, has held the account for nine years. Taxi won the assignment without a review based on the strength of a campaign the agency produced for the airline last year. According to media reports, the account is worth $30 million. In addition, Media Experts of Toronto has been hired to handle media planning and buying.
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