Toronto Life readies redesign
By Adnews Staff
Toronto Life magazine has undertaken its first redesign in 13 years. The changes include new editorial sections, more photography, new typefaces and a new logo. The design will debut with the April "Best Restaurants" issue. The modifications, six months in the making, are intended to make the magazine more modern. "Makeovers are often acts of desperation by magazines in trouble," said editor-in-chief John Macfarlane. "But this one is about something else. Toronto has changed. Our goal was to make the magazine more evocative of the city in which it's published, and we believe we've succeeded." The redesign was overseen by art director Carol Moskot. The new editorial sections include a real estate item called "Hot Property" which will examine the architecture of the city. The arts and entertainment listings have been moved with the restaurant reviews into a new section called "City Survivor" which will cover eating, drinking, shopping and culture in Toronto. The magazine's content has also been reorganized into a format designed to be more logical to the reader. "We're confident that the new Toronto Life will attract more readers, especially on the newsstands," said Greg MacNeil, group president of St. Joseph Media. "In addition to providing readers with a more vigorous, contemporary look, we'll also be able offer more premium positions to our advertisers."