Trojan conducts media relations campaign for mint condoms
By Adnews Staff
Veritas Communications of Toronto is conducting a media relations campaign for Trojan condoms to promote the company's new Mint Sensations product in relation to St. Patrick's Day. This is the first work for the brand Veritas has done since winning the public relations account of Trojan parent company Church & Dwight in February. The agency received the assignment without a review. The new campaign consisted of a fact sheet about St. Patrick's Day traditions and the green, flavoured condom that was distributed to radio stations and newspapers in the days prior to March 17, resulting in media coverage of the product.
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