Yellow Pages begins Montreal out-of-home campaign
By Adnews Staff
Yellow Pages Group has begun an out-of-home campaign in Montreal. The installation will run in a passageway at 1000 de la Gauchetière from March 14 to April 10. It consists of all the lit billboards in the passage, plus two murals and clinging ads on the floor, walls and ceilings. The creative describes the range of classified headlines that are contained in the Yellow Pages Directory. "It's an impressive project, overflowing with a creativity in which the consumer can experience advertising that is both unique and pleasant," said Pierre Carrière, executive director of communications marketing at Yellow Pages Group. The campaign was created by Cossette Media. The ad inventory came from Zoom Media.
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