Rare Method forms video department
By Adnews Staff
Interactive agency Rare Method of Calgary has added a video and motion graphics department to its operation. The department will produce broadcast marketing and motion graphics materials for the company's clients. Most recently the department worked on a commercial card launch for Shell Canada. "We go well beyond traditional video production," said Jason Smith, director of the department. "We fully understand the unique challenges of producing a video that looks great across a variety of media including Internet, Broadcast TV, CD and DVD. We write and produce content that is optimized for the way the video will ultimately be delivered to the target audience."
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