VST Media Canada retains Porter Novelli Canada
By Adnews Staff
VST Media Canada has appointed Porter Novelli Canada of Toronto its agency of record. VST operates video display screens above the fuel pumps at 118 gas stations in the Greater Toronto Area. The screens run a loop of information and advertising content, accompanied by sound. Porter Novelli will work to raise awareness of this system in North America, which VST plans to expand to 500 Canadian gas stations this year. "We chose Porter Novelli for its solid reputation, international presence and most importantly its understanding and insight in our business," said Tony Herunter, marketing vice-president of VST Media Canada. "The agency is well equipped to communicate with key stakeholders about our new targeted medium for advertisers and communicators. We like their holistic approach to communications."