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Northern Lights hired by Systems Paving

Toronto-based Northern Lights Direct Response Television has been retained by Systems Paving Franchising of Newport Beach, CA to produce an upcoming campaign. The company sells interlocking paving stone driveways, walkways and patios. According to Debbie Katz, marketing manager of Systems Paving, Northern Lights "has an impressive track record, but what really convinced us was their insights into how we could improve the response rates of our DRTV campaign while simultaneously building our brand." The campaign will begin in California in April.

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