Kleenex, Sunkist prepare joint promotion
By Adnews Staff
Kimberly-Clark, in support of its the Kleenex tissue brand, and the California Sunkist Growers are readying a joint promotion intended to illustrate the importance of fresh fruit and Vitamin C during the cough and cold season. The first phase of the campaign is a retail offer during which consumers will receive a free bag of Sunkist oranges with the purchase of two Kleenex Bundle Packs. The second phase will consist of a draw for two family vacations to either northern or southern California. This contest is in association with California Tourism and Air Canada. The promotion, created by Toronto-based Vectra Marketing Group, will begin in grocery stores this month.
« Back Next »
Comments
blog comments powered by Disqus