Columbia Brewery airs Glacier Girl Search vignettes
By Adnews Staff
The Columbia Brewery of Creston, BC has begun airing a series of television vignettes called the "Kokanee Glacier Girl Search" in western Canada. The five 90-second episodes will air over the next five weeks in Vancouver, Calgary, Edmonton and Winnipeg. The vignettes present behind-the-scenes material from the brewer's search for a new "Glacier Girl" spokescharacter for its ongoing ad campaign. This process began with a contest last November. The next phase of the campaign, created by Grip, will break in March. "The TV micro-series is an innovative way for us to connect with beer drinkers across western Canada," said Columbia Brewery manager Dave McAnerney. "We anticipate that the action on the screen will resonate with Kokanee drinkers because it reflects the hip, fun, active lifestyle of our region."