Royal Bank, Starbucks issue dual-use Visa card
By Adnews Staff
The Royal Bank of Canada and Starbucks Coffee have introduced a new dual-use credit card. The Starbucks Duetto Visa Card combines a Royal Bank Visa card with a re-loadable Starbucks card. Customers who make purchases with the Visa account will receive one percent of the price in Duetto Dollars, which can be used for purchases at Starbucks. Using Duetto Dollars to buy Starbucks products will also qualify a customer for additional loyalty rewards. "Today, more and more consumers want to be rewarded for their loyalty," said Dave McKay, senior vice-president for Canadian credit cards and financing products at the Royal Bank. "The Starbucks Duetto Visa Card makes this possible for RBC cardholders and Starbucks regulars. It is a great example of three leading brands developing a way to give people more opportunities for rewards."