Quebec poultry producers begin campaign
By Adnews Staff
Palm Publicité Marketing of Montreal has created a new campaign for the Quebec Poultry Producers Federation. The effort, which broke on Feb. 14, consists of a 30-second French-language television commercial and the sponsorship of several primetime Radio-Canada programs. The ad seeks to present the organization's high standards for poultry. In it, a poultry farmer lies in bed next to a baby monitor so he can listen to his birds sleep. The campaign also includes a contest with cooking show "Ricardo." Entrants are invited to submit poultry recipes to the program. The winning recipe will presented on air. The submitter will receive $15,000 worth of kitchen equipment from Home Depot.
« Back Next »
Comments
blog comments powered by Disqus