Xerox Canada conducts emergency card giveaway
By Adnews Staff
Xerox Canada of Toronto conducted a one-day street promotion yesterday to promote its colour printers and multi-function devices. Promotional workers in Toronto distributed approximately 500 "emergency Valentine's Day cards" to pedestrians in an initiative called "Valentine's Day 9-1-1." This was the first phase of a year-long national campaign called "Mission: Colour" intended to demonstrate the value of using colour in documents.
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