Church & Dwight hires Henderson Bas
By Adnews Staff
Toronto-based interactive agency Henderson Bas has been retained by Church & Dwight Canada. Four other unidentified firms were also considered in the company's review. Church & Dwight makes personal care, household and specialty products under the brand names including Arm & Hammer, Trojan, Gravol, Nair and Arrid. Henderson Bas will handle work on the company's corporate and brand websites. "We want to ensure our brands are clearly articulated and that our programs are highly integrated in the online environment," said Church & Dwight marketing manager Andrew Smith. "Henderson Bas demonstrated they had the strategic approach and the track record for creating breakthrough online campaigns with a focus on ROI."
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