Gilead Sciences retains Torre Lazur McCann
By Adnews Staff
Torre Lazur McCann of Toronto has been hired by Gilead Sciences of Foster City, CA to be the lead Canadian agency for HIV treatment Viread. The firm will create communications materials about the drug aimed at medical professionals, HIV/AIDS advocacy groups and patients. David Elmore, the agency's client service director, cited Torre Lazur McCann's "track record of creating meaningful strategic communications in the Canadian health care sector," as a factor in Gilead's decision.
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