SHAVING MARKET GROWING
By Adnews Staff
The hairless look is in - especially for women. The total shaving cream/ gel market is growing at annual rate of 3% in Canada, mainly because shaving products for women are growing at a rate of 88%, according to A.C. Nielsen of Markham, Ont. Nationally, the women account for 14.7% of the total shaving market. The female market share is highest in the Maritimes: 22.2% The Western provinces follow with 17% and Ontario with 15.2%. Quebec women seem to do the least shaving; the female market share in that province is 7%.
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