Quebec notaries prepare television campaign
By Adnews Staff
The Quebec Chamber of Notaries is readying a series of nine two-minute commercials to promote the services offered by its members. The ads, created by Bleu blanc rouge of Montreal, will air during the Radio Canada program "Tout le monde en parle." Each ad will air only once, beginning on Feb. 6. A 30-second commercial will air during the preceding program, "Et Dieu créa Laflaque." The ads will also be hosted on the organization's website at <http://www.cdnq.org>. Three 30-second ads will run on network and specialty channels in support of the two-minute commercials. According to the agency, the intent of the campaign is to portray notaries as expert advisors for people who want to build their assets and protect their wealth. The creative features comedian Pierre Légaré, who describes the role a notary can play in situations such as marriage or divorce, a house purchase, a new child, accident, illness or death. The campaign will also include 630,000 inserts that will be published in major Quebec daily newspapers, along with print ads in French-language community newspapers.