24/7 Canada signs representation deal with Publisac.ca
By Adnews Staff
Toronto-based Internet marketing firm 24/7 Canada has been retained by Transcontinental Media to handle advertising sales and email list management for French-language shopping website Publisac.ca. The site is an online extension of Transcontinental's Publi-Sac flier distribution service. According to the company, the site attracts 210,000 unique visitors per month and its email list contains 75,000 subscribers. "Publisac.ca's huge reach complements our already extensive portfolio of local properties," said John Sclapari, 24/7's director of business development for Quebec and Eastern Canada. "Advertisers in Quebec can now benefit from the power of Publisac.ca, combined with 24/7 Canada's existing portfolio of local sites, such as MontrealPlus.ca, QuebecPlus.ca, PagesJaunes.ca, CinemaMontreal.com, and CinemaQuebec.com."