Abbott Canada hires communications agencies for Biaxin
By Adnews Staff
Pharmaceutical company Abbott Canada, based in Montreal, has hired a group of agencies to handle medical communications for the Biaxin line of antibiotics. The agencies that will handle the account are Torre Lazur McCann and MacLaren McCann Healthcare, both divisions of MacLaren McCann of Toronto, and Montreal-based Marketel. The assignment includes physician, sales force and patient materials for Biaxin XL and Pediatric Biaxin.
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