SALERNO DAIRY HIRES LOGOSBRANDS
By Adnews Staff
Toronto-based Logosbrands has been retained by Salerno Dairy of Hamilton, ON to develop a new corporate identity and package design for its line of dairy products. These will go into use in 2005. "We approached Salerno because they are an established but relatively unknown Canadian success story looking to breath new life into their brand," said agency marketing director John Miziolek. "Our strategic process resonated with their goals and objectives, and a partnership was born." Salerno's principle product line consists of Italian cheeses. Logosbrands will first work to define Salerno's market and brand attributes, then develop an identity for the company and brand structure, then design news packaging for its products.
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