BANFF TELEVISION FESTIVAL HIRES CYCLOPS
By Adnews Staff
The Banff Television Festival has retained Cyclops Communications of Toronto as its national agency. Cyclops will create a new global image for the event, including brand identity and positioning, followed by international marketing communications. "We want to give the festival even more vitality," said Cyclops president John Farquhar. "TV is so much a part of our lives and the festival is already very well known within the TV industry." The annual Banff Television Festival recognizes excellence in international television programming and explores issues facing television and new media. The 26th festival will takes place from June 12 to 15, 2005 in Banff, BC.
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