APEX OPENS YOUTH MARKETING DIVISION
By Adnews Staff
Toronto-based Apex Public Relations has opened a new division called Youth Edition that will focus on youth marketing public relations. The division will handle special events, street level marketing, sponsorships and media relations aimed at Canadian teens and tweens. The agency's current consumer marketing clients include Absolut, Coca-Cola, KAO Canada, Fuji Photo Film Canada, Grand & Toy, Kellogg Canada, Levi Strauss Canada and Tetra Pak.
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