VANCITY ASSIGNS DIRECT MARKETING TO TBWA\VANCOUVER
By Adnews Staff
Financial services firm Vancity of Vancouver has awarded its direct marketing account to TBWA\Vancouver. TBWA won the company's general advertising account four months ago. Connect@jwt of Vancouver had previously handled Vancity's direct marketing. The firm resigned the account in August when J. Walter Thompson Worldwide took on the global advertising of HSBC. "We're striving for integration across all of our customer communications channels," said Vancity marketing vice-president Kari Grist. "It makes a lot of sense to us to have our direct communications coming from the same place, literally and figuratively, as our more mass communications." Vancity's first new direct marketing will break in 2005.
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