MPATHIX RETAINS SACKE & ASSOCIATES
By Adnews Staff
Toronto-based Mpathix has appointed Sacke & Associates, also based in Toronto, its public relations agency of record for North America. Mpathix produces telecommunications equipment for voicemail, unified messaging, conferencing and availability management under the brand name MX. Company president Michael Guatto cited the agency's track record and industry-related experience as the main factors in the assignment. "Our goal is to create a higher profile of Mpathix and MX in North America," said agency president John Sacke. "We will build and expand relationships with the business and technology news media to educate the telecommunications marketplace."
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