BELL TESTS DIGITAL SIGNAGE SERVICE
By Adnews Staff
Bell Canada recently concluded a pilot program for a new in-store digital signage service. The service was operated in association with Convergent Media Systems of Atlanta, GA, and Toronto-based Sony of Canada. The program ran in the approximately 300 Bell and Bell World retail stores in Canada, replacing in-store posters and placards with video screens attached to a national network. Ad content creation and real-time reporting were also part of the test. Bell plans to roll out this service to other retailers and businesses.
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