KODAK, DISNEY BEGIN TWO PROMOTIONS
By Adnews Staff
Kodak Canada and Disney Home Video have undertaken a joint promotion to give customers a discount on purchases of the "Aladdin" platinum edition DVD and the "Mickey's Twice Upon a Christmas" DVD. Customers will receive the discount when they purchase specially marked Kodak film and one-time-use camera products. Coupons will be attached to the packaging of Kodak specially marked products. The promotion will run from Oct. 5 to Dec. 31. Two national free-standing inserts will support the promotion. The inserts will be placed in community newspapers and major dailies. The Aladdin insert was distributed this week to coincide with Tuesday's release of the movie. The Mickey's Christmas insert will be distributed on Nov. 9 to coincide with that movie's release. Additional support will include in-store materials at the retail level. The promotional agency of record for Kodak and Disney Home Video is B-Street Communications of Toronto. Public relations for Kodak are handled by Ketchum of Toronto.