JETSGO BREAKS BILLBOARD CAMPAIGN
By Adnews Staff
Montreal-based airline Jetsgo has begun a new billboard advertising campaign, created by Agence Braque of Montreal. The creative features a Jetsgo destination and the new "Pay a little. Fly a lot" slogan. Advertising is appearing on 10 x 20 billboards, Superboards, Go Train interior boards and transit shelter posters in several major Canadian cities. Media for Jetsgo is handled by Media Dimensions of Toronto. The launch of the new billboard campaign follows the start of a new television campaign for the airline. Two 30-second ads, called "Sorry Jim" and "The Math" are airing in Toronto and other Canadian markets.
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