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ROGERS YAHOO BEGINS UPGRADE CONTEST

By Adnews Staff

Rogers has begun a contest for customers who upgrade to Rogers Yahoo Hi-Speed Internet service. Until Nov. 15, every customer who upgrades will be eligible to win one of four $100,000 cheques. Print, magazine and radio advertising created by MacLaren McCann of Toronto are supporting the contest. Online advertising, created by Yahoo, is also being used. Public relations for Yahoo are handled by Fleishman-Hillard of Toronto.

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