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INTERMEDIA HANGS BANNERS IN HOCKEY ARENAS

By Adnews Staff

Intermedia has installed 10 by 20 foot vinyl posters in 51 hockey venues in Canada. The banners are aimed at viewers of Canadian Hockey League and American Hockey League games. According to the company, this constitutes an audience of approximately eight million. Multiple banners are hung from the arena ceilings on either side of the scoreboard, for a total of eight-to-12 advertising faces per venue. Sales representation for the product is handled by Media Alternatives of Toronto.

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