CARLISLE GROUP HIRED BY ACETAIA DODI
By Adnews Staff
Italian vinegar maker Acetaia Dodi has appointed the Carlisle Group of Toronto its agency of record. The company, founded in 1891, manufactures balsamic vinegar in the village of Gavasseto, Italy. Carlisle will handle global advertising, marketing and public relations for the company. "We've always has a strong background representing food products," said Carlisle president Mark Miller. "We're excited to introduce such a high-quality company and their products to the Canadian market and the world." Later this fall the agency will conduct a by-invitation product launch for Acetaia Dodi in Toronto.
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