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LENNOX INDUSTRIES HIRES PUBLICIS

Lennox Industries of Richardson, TX has assigned its Canadian advertising account to Publicis Canada. Lennox manufacturers indoor heating, ventilation and air conditioning systems. The company selected Publicis in a competitive process. The incumbent agency, Arnold Brand Response, was invited to participate but declined, according to Bob Kowynia, manager of advertising and communications for Lennox. The account includes national brand advertising, retailer dealer advertising and work for Publicis subsidiaries Publicis Dialog and ZenithOptimedia.

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