TRUITION RETAINS PORTER NOVELLI
By Adnews Staff
Toronto-based Truition has appointed Porter Novelli Canada its public relations agency of record. Truition chose Porter Novelli in a review of an unknown number of agencies. Porter Novelli's first assignment is to provide public relations for Truition's re-branding effort which began earlier this month. The Toronto branch of Porter Novelli will lead the account with support from its branches in Europe. Previously public relations for Truition were handled in-house.
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