PEPSI PROMOTES WORLD CUP OF HOCKEY CAN
By Adnews Staff
Pepsi-Cola Canada has released a World Cup of Hockey 2004 Victory commemorative can. This is the last of seven Team Canada Gold Medal Jersey cans that Pepsi began releasing earlier this summer. The previous cans displayed Team Canada jerseys from 1920 to 2002. The new can will be sold until Oct. 2. The can is being promoted in a new television commercial that broke on Tuesday night. The ad, which features hockey player Wayne Gretzky, was created by BBDO of Toronto. Public relations for Pepsi's World Cup of Hockey marketing initiatives are being handled by Strategic Objectives of Toronto.
« Back Next »
Comments
blog comments powered by Disqus