XEROX UNVEILS NEW LOGO
By Adnews Staff
Xerox of Rochester, NY has dropped the words "The Document Company" from its corporate logo. The company's new logo consists of the single word "Xerox." Its use will be phased-in on building and vehicle signage, apparel, packaging and other company materials over time. In marketing uses, the logo will be accompanied by the line, "Technology. Document Management. Consulting Services." Xerox used Young & Rubicam to create the logo and tagline.
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