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MAGNA ENTERTAINMENT SIGNS AGREEMENT WITH PEPSI

By Adnews Staff

Magna Entertainment of Aurora, ON has entered a sponsorship agreement with Pepsi-Cola of Purchase, NY. During the multi-year agreement, Pepsi will be the official soft-drink supplier at MEC racetracks. The company's products will be served exclusively at thirteen MEC horse racetracks in North America. Pepsi will also advertise on Magna's HorseRacing TV channel. The agreement includes in-stadium signage at the track level, grandstand visibility and announcements. Pepsi-Cola promotions involving MEC properties will begin this winter.

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