CENTRAIDE READIES MONTREAL FUNDRAISING CAMPAIGN
By Adnews Staff
Centraide of Greater Montreal will begin a fundraising campaign on Sept. 29 with an event called the "March of 1,000 Umbrellas." The route of the walk along St. Catherine Street will be decorated materials displaying a new logo developed for the event. An advertising campaign will also break on Sept. 29. The media space for the television, radio, print, billboard and electronic ads has been donated by local companies. Centraide's 2004 fundraising campaign will run from Sept. 29 to Dec. 8. The advertising and promotional materials were created by LG2 of Montreal.
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