KELLOGG CREATES ONLINE CFL PROMOTION
By Adnews Staff
Kellogg has signed an agreement with the Canadian Football League to make its product Vector the "official food energy" of the league. As part of this sponsorship, a Web site has been created at <http://www.cfl.ca/vector> which can be accessed by Vector consumers with a code printed on the packaging. The site contains 10 exercise programs created by CFL players and personal trainers. Visitors to the site can also enter a contest, the grand prize in which is three trips for two to the 2004 Grey Cup game including a training session with a CFL player. The first phase of the program began earlier this month and will run until Oct. 15. A second phase will then run until Dec. 31, involving new training programs. The initiative will be accompanied by television commercials on TSN, in-store materials and public relations.