FORD AND NESTLE BEGIN SOMETHING SWEET CONTEST
By Adnews Staff
Ford Canada and Nestle Canada began a national merchandising event on Monday called the "Win Something Sweet Sweepstakes." The 29-week initiative promotes the 40th anniversary of the Ford Mustang. It is being supported with in-store materials at retail outlets nationally. The grand prize in the contest is a 2004 Ford Mustang GT Coupe with a 40th Anniversary package of special features and accessories. Retailers participating in the promotion include Wal-Mart, Loblaws, Price Chopper, Safeway, Metro, Zellers, Shoppers Drug Mart, Jean Coutu, London Drugs, Provigo and Esso. The effort will run until Feb. 28. 2005.
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