KABOOSE SIGNS MARKETING DEAL WITH ITOYS
By Adnews Staff
Toronto-based Kaboose has signed a co-marketing agreement with iToys, formerly Irwin Toys, of Toronto. Kaboose is an online media and marketing company which operates the Funschool.com, Zeeks.com and Kidsdomain.com Web sites. IToys will participate in the Kaboose product review channel and the Way-to-Play program, which will donate toys and books to the Hospital for Sick Children this year. Also, several online games based on iToys products will be added to Funschool.com and Zeeks.com. Zeeks.com will be promoted on toy packaging as the place to play iToys games.
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