BEST BUY HIRES THE MEDIA COMPANY
By Adnews Staff
The Media Company has been hired by Best Buy Canada to handle media buying for the Future Shop and Best Buy consumer electronics retail chains. Genesis Shepansky, Cossette and TBWA were also considered in a review, according to Michael Nedelec, vice-president of strategic marketing at Best Buy Canada. The incumbent firm on these accounts, Doner Canada, did not participate in the review. Doner also previously handled creative advertising for Future Shop. Best Buy is also reviewing that account. Creative for Best Buy in Canada is adapted from work created by the retailer's in-house agency in the U.S.
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